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  • by Becky
  • March 21, 2017

The Beginner’s Guide To The Definition Of Click Fraud

If you’re confused about the click fraud definition and the different types of click fraud, you’re not alone. According to Adam Hopkins, Co-Founder of the ClickFrauds Detection and Prevention Tool;

“The problem here is that click fraud has a very difficult definition. Anybody you talk to is probably going to give you a somewhat different answer…”

Just like most situations in life, if you want to solve a problem you will first need to understand it. So, if you advertise on Google AdWords and you want to prevent competitors from clicking on your ads, you need to be able to comprehend the basics of the click fraud definition.

That’s where we come in. And here is what our resident expert has to say about clicks in AdWords.

Good Clicks Vs. Bad Clicks

Basically, there are 3 types of clicks in the PPC (Pay-Per-Click) advertising world.

  1. Legitimate clicks: The user is clicking on your ad because they are actually interested in your product or service
  2. Clicks with malicious intent: Clicks made by users with no real interest in what you have to offer
  3. Everything in between: All activities that fall somewhere in the middle of legitimate and malicious clicks (such as a click that was done by mistake)

What Is An Unwanted Click?

Our team of experts sees click fraud as unwanted clicks.

For example:

Let’s say you run a small business that sells office supplies through your website, and you set up an AdWords account to take advantage of Google’s new expanded text ads. You want people to click on your ad with the intent of visiting your site and making a purchase. You don’t want anyone to click on your ad if they have no interest in buying office supplies. If that were to happen, you would have to pay for the click and there would be no chance that you would make any money from a purchase.

Another example:

Maybe you provide a valuable service like landscaping and you set up a call only ad campaign in AdWords. Your goal is to have potential customers click on your ads and then call you directly to request your services (and pay for your services). You do not want someone to click on your ad if they have no intention of hiring you for their landscaping needs.

Once again, this unwanted click has no chance of converting into a paying customer and you just lost money.

How To Identify The Different Types Of Click Fraud

Now that you know a bit more about the click fraud definition, it’s important to know that there are a few click fraud warning signs to look out for. For instance, if you start to see a shockingly high increase in your click through rates, but almost no conversions, there is a good chance that some unwanted clicks have happened.

And in addition to unwanted clicks, some other types of click fraud include:

The bottom line:

Whether unwanted clicks are due to competitors clicking on your ads, or a simple slip of the finger, online advertisers are losing billions of dollars. And, there has been a significant increase in recent court cases over click fraud.

In the end, there may not be one simple click fraud definition. But there is one simple solution to the click fraud problem, and that is our ClickFrauds Detection and Prevention Tool! Visit our website and be sure to check out our click fraud FAQ page to learn more about how we can put an end to the click fraud problem.

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