It’s not your imagination! More and more allegations related to click fraud schemes are making their way to the courtroom. Some of the more well known cased include the Russian Methbot Operation and Criteo Vs. SteelHouse. And the latest ad fraud lawsuit is between Satmodo LLC and Whenever Communications LLC.
Let’s cut to the chase, here’s what happened…
On February 1, 2017, Satmodo LLC (the plaintiff), a San Diego sales and rental company of satellite phones filed a complaint against a competitor based in Florida, Whenever Communications LLC (the defendant). Just a few of the many complaints cite the Computer Fraud and Abuse Act and the California Comprehensive Computer Data Access and Fraud Act.
“According to the complaint, the plaintiff alleges that beginning in 2016, it suffered substantial monetary losses caused by defendant’s’ employment of a click fraud scheme to monopolize the top positions of search engine advertisements… Defendants allegedly disregarded plaintiff’s demands to discontinue their fraudulent click scheme, forced plaintiff to pay for the invalid clicks and to be prematurely eliminated from the market…”
Satmodo LLC v. Whenever Communications LLC, et al, U.S. District Court for the Southern District of California (No. 17-cv-192)
We will keep you updated as this case progresses. But seriously, another one?! Now we have to wonder, why aren’t online advertisers doing more to protect their accounts from click fraud? This often repeated story could easily be avoided.
The facts about click fraud:
With online advertisers losing billions of dollars to unwanted clicks, and the reality that going to court over click fraud is not the answer to the problem, it is only logical that investing in a click fraud detection and prevention system is the solution. If you are running a pay-per-click advertising campaign in Google AdWords without using a click fraud detection tool, you have most likely already been a victim of click fraud. In fact, approximately 13% of all clicks are committed maliciously!
By protecting your AdWords account and preventing ad fraud attacks before they take place, you will improve your return on investment and increase your conversion rates. Not to mention all the peaceful nights of sleep you will get knowing you don’t have any court cases related to a click fraud scheme in your future.
When it comes to finding the best click fraud prevention system for you, the choice is clear! Our solution, The ClickFrauds Detection And Prevention Tool provides real-time account monitoring and complete protection against unwanted clicks in Google AdWords. Plus, we offer different service levels including our FREE Forever package, so you can choose the solution that is best for your business.
The bottom line:
Don’t wait until it’s too late! Afterall, you don’t want to wake up one morning and find that your company’s name is making headlines as a victim of a click fraud scheme. Join our click fraud fighters community today so you can concentrate on your business and avoid the courtroom drama.
In order to truly protect your ads from click fraud, it’s important to understand exactly what click fraud is. So, be sure to check out our article on the definition of click fraud!