URGENT NOTICE TO ALL USERS
ACTION REQUIRED ON YOUR ADWORDS ACCOUNT
Due to bugs in the system and Google’s API upgrade beginning October 2nd 2017, we will have to take this system down for a while and perform major updates.
If you have ever signed up with our system (free or paid), you will need to remove our tracker from within your Google AdWords Account to prevent your ads from linking to a 404 page. Instructions are below.
If you are a paying customer, you have not been charged for August and your credit card details have not been retained, so you will no longer be charged.
Instructions for Removing The ClickFrauds Tracker From Your AdWords Account
Within your AdWords account, look on the left-hand sidebar for “Shared library” and click it. Under Shared library, click on “URL options”. (If you are in AdWords BETA, go to the menu at the top right and chose “Return to previous AdWords” to see the sidebar as seen on the right)
Next, within URL options, look for a tracking template that begins with “https://tracker.
In edit mode highlight the entire tracker url in the box and delete and click save. Make sure you only do this with the tracker that has the domain “adwordsclicks.com” in it.
This will completely remove our tracker from your AdWords account. If you need assistance with your Google AdWords account, please visit Google AdWords support: https://support.
We hope to have our new product with a much-improved algorithm available soon. We will shoot out an email to all our users when we do. Thank you for trying our product and you may email us anytime at firstname.lastname@example.org.
Manual Click Fraud
Some person is continually clicking on your ads from his/her computer, tablet or smartphone.
Click Fraud by Robots
Unfortunately, there are many available tools (robots) that people use to perform click fraud.
This mostly happens due to inexperienced users, but could also happen from annoying ads on apps.
How the fraud effects you!
errorTake You “Out of the Game” Early
With click fraud, even if you get your money back, you may still run out of budget for that day. It lowers your expected performance. You may lose potential sales that did not have the chance to come in (they did not see your ad). Back to our previous example: Assuming you pay $10 per click and and sell product with $100 profit and have $100 daily ad budget…
- Without click fraud – You get 5 authentic clicks and one of them was a buyer. You have a cost of $50 that generates $100 profit. In that same day, you had another 5 clicks and one of them was a buyer. Your profit goes up to $200 total for that day.
- With click fraud – You get the same 5 clicks (with one sale) + 3 click frauds (zero probability for sales). Due to your daily budget, you get only another 2 authentic clicks which are not enough to generate a second sale. Now, your total daily profit only $100 generated from the first 5 clicks.
How can you expect to become a great baseball player if you are always sitting on the bench? How can your ads provide you the most “bang for your buck” if your budget runs out due to abusive clicks?
When your AdWords account is plagued by fraudulent clicks, it can make your decision making tasks much more difficult. In your ad campaign creation and optymization, you have many decisions to make.
- Who am I targeting with this ad campaign?
- Is is worth it for me to put up the extra money to be on the first page of the search results?
- What keywords should I focus on?
- What should my daily budget be?
These decisions will be easier to make, if you know that each click your ads receive is a legitimate click. You will be better informed and not basing your decisions on inaccurate data that is skewed by click fraud
errorChange Your Return On Investment
Fraudulent clicks on your ads makes your advertising cost higher and therefore lowers the return on your investment (ROI). Over time this can represent a significant problem that can and should be avoided. Here we present a simple example: Let’s assume you pay $10 per click and and the product you sell has a $100 profit.
- Without click fraud – You get 5 authentic clicks on an ad and one of them became a buyer. Your ad cost of $50 generated $100 profit.
- Your return is ($100/$50) = 100% ROI
- With click fraud – You get the same 5 authentic clicks (with one buyer) + 3 fraudulent clicks (zero probability for sales). Your ad cost then comes to $80 which generated $100.
- Your return is ($100/$80) = 25% ROI.
Your goal is to get the best ROI possible. With click frauds your ROI goes down unnecessarily. Preventing click fraud is the first and most important step in getting the best return on your investment in AdWords.
errorCreate Biased Observations
As an account manager, it can be difficult for you to analyze some of the performance factors of your ads, such as:
- Click-Through-Rate (CTR) – CTR may be higher due to click fraud abuse.
- Cost Per Conversions (CPC) – When there is click abuse, CPC may be reported higher than it is in reality.
- Misinformation on Sectioning – Some sectioning, such as geographic areas, may look like they are doing better than others due to an excessive amount of fraudulent clicks from an IP address in that area.
- General Ad Performance – Some keywords and ads may seem to have exceptional performance in terms of number of clicks. This may cause you to increase their budget, but their reported performance may only be due to undesirable click abuse.